Proposal campaign part I for Mastered brief with Nick Knight
Timeless is the concept I chose for the Samba Shoes from Adidas Originals since they were born during the early 1900s and they haven’t change much and they’ve been part of fashion during the past decades. Starting at 50’s on the German World Cup on 1954. Later on the 60’s with the launch of Franz Beckenbauer Tracksuit becoming essential part of it. During the 70’s Adidas did the launch of the Telstar and Samba Shoes where the shoes the German team used for that World Cup. While in the 80’s and 90’s it became part of the hip hop and skate culture appearing in videos like It’s tricky from Run DMC with magicians Pen & Teller. And at the early 2000s they had appeared at many movies and used by celebrities.
As the essence of the Samba Shoes is still there as it was during the early 1900 given the only changes had been on colors and improvements. They remain a classic shoe and the best way to translate that into a video and images (in my opinion) was to create infinite images showing the eternal life this shoes have in fashion. Take for example the legendary Snake Game you could play for hours and hours and it was an icon of a generation, represented by a simple animation. And the well known Impossible Figures that have no end or beginning, you would be staring at them for hours drawn by the laces of the shoe.
Photography & Art Direction: @IAMTRECE