Huacayñan

for NEO2 (Spain)   &  featured on Designer Book (Ecuador)

Inspired on a Oswaldo Guayasamín’s paints and named after its serie, Huacayñan is a fashion story builded up in collaboration with Sara Vera a ecuadorian fashion designer I met in Madrid (even though she’s based in Barcelona, for now).

Guayasamín was born in Quito, Ecuador, to a native father and a Mestiza mother, both of Quichua descent. His family was poor and his father worked as a carpenter for most of his life. Oswaldo Guayasamín later worked as a taxi and truck driver. He was the first child of ten children in his family.

He won the first prize at the Ecuadorian Salón Nacional de Acuarelistas y Dibujantes in 1948. He also won the first prize at the Third Hispano-American Biennial of Art in Barcelona, Spain, in 1955. In 1957, at the Fourth Biennial of São Paulo, he was named the best South American painter.

In 2002, three years after his death, Guayasamín’s masterwork, La Capilla del Hombre (“The Chapel of Man”), was completed and opened to the public. The Chapel is meant to document not only man’s cruelty to man but also the potential for greatness within humanity. It is co-located with Guayasamín’s home in the hills overlooking Quito.

Guayasamín’s work always speaks about indigenous and of the oppressed population sectors. Huacayñan also known as “El Camino del Llanto” (“The Crying Road”) is a serie of a hundred paintings all of them sharing the same topic. The oppression experienced by the homeless, the marginalized: indigenous, black and poor mestizos of America.

You can see the interpretation of this on the natural fabrics used on the clothing by Sara. All of them are natural fabrics from Ecuador that most of the indigenous use for different purposes. Also you can notice the inspiration source on the acting of the stunning Lidija from Blow Models Madrid. And on the textures of the atrezzo used to strengthen the concept.

To all of this, I guess it’s a good point to start thinking of all the on going situations of social iniquity now a days around the world. Refugees, migration, social injustice, xenophobia, etc.

Stylist: Sara Vera
Muah: Paola Darnelly Cardona
Model: Lidija Šimoliūnaitė @ Blow Models
Digital Artwork: Carlos Lucero

Photography & Art Direction by me: @IAMTRECE

Lucho Dávila - Iamtrece - Fashion Image Maker
Lucho Dávila - Iamtrece - Fashion Image Maker
Lucho Dávila - Iamtrece - Fashion Image Maker
Lucho Dávila - Iamtrece - Fashion Image Maker
Lucho Dávila - Iamtrece - Fashion Image Maker
Lucho Dávila - Iamtrece - Fashion Image Maker
Lucho Dávila - Iamtrece - Fashion Image Maker
Lucho Dávila - Iamtrece - Fashion Image Maker
Lucho Dávila - Iamtrece - Fashion Image Maker
Lucho Dávila - Iamtrece - Fashion Image Maker