During the lecture in Esmeraldas, Ecuador about design management & strategy on the National Design Exhibition, Trece met a cuban design profesor who invited Trece to give the same lecture in Cuba in FORMA 2011. Trece went with a team and they gave away a publication that resumes what was the National Encounter of Design Students.

Forma takes place in Havana, Cuba this event offers a space to bring together designers, and challenges of identities in a globalized world. Design and academics, creative, professional, business, technical, communication on defense, development and promotion of values. Representatives of agencies, design studios, universities and media-relations between identity, culture and connections advertising agencies worldwide, all of them are part of Forma.