About me – Lucho Dávila – Fashion Image Maker – #iamtrece 

“I don’t know why people are so keen to put the details

of their private life in public; they forget that invisibility is a superpower.”


Lucho Dávila – also known as iamtrece was born in 1988 in Quito, Ecuador. His fascination for image making, beauty and models started at a young age while traveling with his family in Tokyo, Japan.

Dávila founded and directed as a CEO and Art Director two advertising agencies for almost 7 years. While doing that, he studied a Master degree in Neuro-ligüistic Programming. In late 2012, just before moving to Madrid, he shot down his agencies and decided to refocus his career. In Spain, he studied a Master degree in Strategy & Innovation at the Istituto Europeo di Design and later on a Master degree in Fashion Photography. Finally got selected to participate in a mentoring programme with fashion photographer Nick Knight.

The Impression, Rolling Stone, Forbes, The British Journal of Photography, Nylon Magazine, Grazia, Nakid Magazine, NEO2, ICON among other important media names, magazines and brands have chosen Lucho Dávila experience, trusting his deep passion for image making.

This expertise has got him invited to give lectures and workshops in several universities in Ecuador. He has been invited to Cuba to give a lecture at FORMA Design event, asked to be a juror for CLAP Iberoamerican Awards on Advertising Artworks, among other collaborations. Lucho Dávila has been interviewed on different press platforms in Asia, Europe, and Latin America.

Davila’s understanding of the brand and advertising background allows him to completely communicate the client’s vision into a set of images or moving images. At the moment he’s fully compromised with fashion image making, commercial and editorial.

He also collaborates with Spain based NGO Terrachidia, where he voluntarily works as Art Director of media and graphic content to support NGO’s work through visual communication at the M’hamid Oasis on the Sahara Desert.

Davila’s pictures have been seen at 

The Impression


The British Journal of Photography 

Rolling Stone





Nakid Magazine

NEO2 Magazine

inCover Magazine

Mainstream Canarias

Revista Mine


among others.

He currently works around Europe, Saint Petersburg and Ecuador.

Download CV // Why trece?

#iamtrece - Lucho Dávila - Fashion Image Maker